Welcome to March, the longest month of the year. It's not any longer than any other 31 day month but sometimes it sure feels that way when you're seeing racing results from other parts of the country and waiting for the snow to melt and racing to start up here. My opener is actually pushed back a few weeks from the date the tracks open up so I won't be going to a race until the weekend of April 23-24. The reason for the late opening date is to accommodate my all Sprints schedule, that's the weekend of the UMSS opener at Kopellah and the Billy Anderson Memorial at Cedar Lake. There is a chance that I might bring the camera out to one of the practice nights to shake the rust out. There are usually some Sprint Cars out at Cedar Lake for their practice sessions so I might give that a shot. We'll see how the schedule shakes out and make a decision when the time comes.
I already see a lot of activity on the racing pages that cover racing all over the country but as anybody who has been visiting gotomn.com for any length of time knows, I concentrate on the local racing. Basically I approach my racing as a hands on doer and not a watcher. What I mean by that is that I'm not going to see the World of Outlaws results from California on the internet then sit here and blog about what happened. Likewise NASCAR racing, I'm not going to sit on the couch watching a race on TV and blog about it. Not that there's anything wrong with that, some people like those opinion pieces and that is how sportswriters cover professional sports, they do attend games but they can't be at every game on a given weekend so a large portion of their spectating is done the same way as ours, watching the games on TV. I'm not about to start approaching my racing that way though, I write about live events for a local racing paper so for the most part I'll always be writing about races I have actually attended.
Likewise with my new website, midwestracingtalk.com, the interview subjects are all going to be drivers I have seen race and know on a personal basis. I don't feel comfortable interviewing drivers I have never seen or met personally. Interviewers for commercial sites have to do that to maintain their quotas for advertisers but in our situation sticking to familiar territory makes the content more personal. Last year when I was doing interviews for another site I experienced the irony of the detached approach first hand. I was out at Kopellah shooting the breeze with Buzzy Adams after the races then when I got home I discovered that one of the other interviewers had done a Buzzy Adams interview. Even though he had a friendly style and could rattle off statistics better than I'll ever care to I felt that my personal association with Buzzy (one of my favorite Mod drivers) might have produced better results for the fans. That was the beginning of the end for me doing interviews for other sites, it was a great site and a wonderful opportunity for me but that experience started me thinking about doing something more personal on a local level. Once the season begins many of my interviews will be conducted on site at the tracks with a recorder. I want to do something that puts our local racing in the spotlight and you don't get that local flavor on a national site. The big sites have quotas and I felt that our local content was being overshadowed and shuffled to archive too quickly by the national content. Dan Plan from theracingconnection.com is contributing both dirt and asphalt racing interviews to midwestracingtalk.com so that will provide plenty of variety without overwhelming people with too many interviews. midwestracingtalk.com has an RSS feed and is registered in iTunes for your convenience. We'll be including an occasional video production by Vance of frypanproductions.com so that will be an interesting addition as well. I'm excited by the possibilities for the coming season.
I take the same low key approach with photo sales. I'm there with my camera shooting for the websites, papers and magazines, if I happen to make a sale to help offset expenses it's a bonus. It seems to me that many of the photographers are only out there for the sales and the racing is secondary to their personal interests. I can understand where they're coming from, especially if it's their living and I would never interfere with that by giving my work away for free. Nevertheless, I concentrate on providing media content and my personal interests come second. That is also the reason I stopped actively pursuing sponsors for gotomn.com. I know my site isn't the biggest or the best but it fills a niche and I know what my place is in the racing media pecking order. I could chase the money instead of enjoying myself if is what I wanted to do but I tried that early on and found out that it's not worth the grief.
The numbers for gotomn.com after the first five days of March are on a pace to reach 18,000 hits even though there isn't much in the way of new content this time of year. midwestracingtalk.com has only been actively posting content for a few weeks and is already on a pace to get up to 5,000 per month but that number will increase substantially once the season arrives in our part of the country.
What do these numbers mean to me? Well, I don't make any money from my websites, the 1&1 banner on the sites is simply an affiliate program. If anyone links to 1&1 through my banner and purchases a hosting account I get a discount on my bill. That kind of program is a long shot, so far the banner has been on there all winter and I haven't gotten any discounts. I figured what the hell though, I might as well put the affiliate banner on my sites, it can't hurt. The banners you see on the gotomn.com message board aren't mine, most people already know this but for those of you that don't if you look at the URL for my message board it's a hoseheadforums.com affiliate. They provide boards for racing webmasters like myself free of charge and they run the ads and get all the revenue (and rightfully so). I'm not out to make money from racing or the websites, I look at it as my way of giving something back to the sport. If I could afford it I'd sponsor a car and that would be my way of giving back but I can't do that. The only thing I have to give is my time and the web design, photography, writing and audio editing skills that I have learned over the years. I've got the same outlook about it as the racers, I'll hang in there and do this as long as it's fun and I can afford it. I have said many times that I'd do the websites even if it was only for a couple dozen family and friends.
I was looking at a 2005 magazine article about Karl Kinser that talked about him working on classic cars and not attending races after 30 years on the road. My relative Tom Wilke did the same thing as Karl, walked away from the sport after several successful decades as a car owner. They won some big races over the years and he had three Hall of Fame drivers in his cars at one time or another, Jerry Richert Sr., Scratch Daniels and Roger Rager. Granted I'm not a driver and will never reach the level of participation in the sport that those guys did but I wouldn't rule out the possibility of shutting down the websites and walking away from it at some point. I think websites, graphics, photography and all will always be my hobbies to some extent or other but there are a multitude of things I could apply those skills to besides racing. The thing that makes the racing media work affect the entire family is (this isn't a plea for sponsorship) that in order to do it justice I must commit to attending a certain number of races. As you all know, the expense of devoting oneself to anything that requires travel isn't getting any easier to cover. My wife works in a field that requires her to drop everything and go to the hospital when her customers go into labor. That makes it necessary for me to own and maintain two vehicles on our shoestring budget so that she doesn't commandeer the car before a big race. Even if I could get sponsorship the best I would hope for would be to cover some gas and hot dogs and not the expense of a second vehicle. That is one of the reasons I don't want to obligate myself to sponsors for the season, if we had car trouble or something I'd be dead in the water and all stressed out about my obligations. I don't have any specific date that I'm saying I'll be done but the possibility always exists that I'll walk away or scale back if all the pieces don't come together some year. The way I approach it as an unsponsored hobby I think it's obvious that some day I might have to do that but so far so good and everything is a go for this season. Sure I'd like to sell more photos or have some commercials on midwestracingtalk.com but the flip side of that is that racing is a hobby and the only person I have to answer to is myself. I work in a corporate environment 40 hours a week and I don't want to deal with things like sales calls, market share, statistical information and searching for sponsors as a part of my hobby. I don't have any established prices because nobody has asked but if someone were interested in getting a mention on the midwestracingtalk.com podcasts I'm sure we could work something out.
With those things in mind I'm approaching the season prepared to do it all at my own expense but just like running a race car what I'm doing requires time and money. To put it another way, car owners always run at the highest level they can afford and once they achieve that level it's hard to step backwards and do less. You don't see World of Outlaws drivers spending 15 years on the tour then going back to a local 360 deal. Likewise on a smaller scale you don't see people dropping back down to Pure Stocks or Hornets after driving Super Stocks and Modifieds. It's hard to go backwards but in a sense that is what I have set myself up to do this season. Late Models and Modifieds are the most popular classes up here and my decision to concentrate on Sprint Cars will probably translate into fewer visits to gotomn.com. I'm OK with that and I do plan on including interviews for all classes on midwestracingtalk.com so there will still be plenty of interest. Again, website statistics don't really matter to me, I don't have anyone to answer to but myself and there are always going to be people visiting the sites. My all Sprints schedule this year is kind of a deceptive billing, there will be support classes at all the races so I'll see plenty of variety and I won't cut it out entirely.
I suspect that many of you have joined Facebook. I'm a Facebook member but I had balked at the idea of starting a group and was even kind of critical of them at first but after giving it some more thought I ended up starting a Minnesota Dirt Track Racing Website Facebook Group. Social networking is a necessary evil. On the one hand it's a great way to announce website updates but the downside is that checking out what everyone is posting on Facebook can be time consuming. I try to balance it out just like I do with the time I spent on message boards. Speaking of message boards my opinion is that the popularity of Facebook will cut into the traditional social networking that before Facebook appeared was an exclusive function of the boards. The boards still do reach a large group of people and some people will probably never join Facebook but the overall use of the message boards appears to be declining. I will draw the line short of ever getting involved with anything like Twitter. By my way thinking Facebook is already too revealing and I don't need to be posting my every move day and night. People don't want or need to know that Stan did his morning business at 8:30am, ate brunch at 10am and watched a NASCAR race at 1pm. I don't care to know that much detail about the lives of anybody regardless of their celebrity status. I'll take my news in small doses and move onto something else, thank you.
The weather has started to mellow out with a string of 40+ degree days which is slowly melting the snow cover. Perhaps the openers will come off as planned, maybe they won't. It wasn't that many years ago that no track would have considered opening in early April with many openers not coming until mid May or later. Sometime in the distant past one track found out they could open a week earlier and draw race teams that were chomping at the bit to get started. While typical weekly shows attracted 100 cars these early openers were drawing 200+ and starting the books out on a positive note. Meanwhile the promoter at a nearby track saw what was happening and not to be outdone scheduled their opener the same weekend. The next year the competition kicked into high gear and more tracks opened even earlier so that before you knew it they're all doing it. Well, next thing you know we get a late spring and it throws the whole thing into chaos. LOL Anyways, bottom line is that all the tracks are opening a month earlier than they used to a couple decades ago. Every now and then like we saw in 2008 a late cold wet spring comes along and slaps everyone in the face so that we all have to do a reality check. My take is that at 58 years old having watched this sport since around 1961 I'm in no hurry for the opener. If it happens it happens and if it doesn't I'll just do what I've been doing all winter long for one more weekend. It isn't as if the opening weekend is delayed that we'll never see another race and there are plenty of other things in life besides racing. I like it as much as anybody but I think us old dogs get a different outlook on everything.
Speaking of being 58 and watching racing since 1961 I've been thinking more lately about the "R" word. I've got 7 1/2 years left until reach my full retirement age, on my 66th birthday. It could even come sooner, our office is being phased out by attrition (retirements) and it's not unheard of for the railroads to offer buyouts to employees who are within a few years of retirement. I don't see that happening for a couple more years but it is a very real possibility but I still need to approach it as if I'll be working until my retirement date. I guess the positive side of that is that I know it won't be anymore than 7 1/2 years. There's two sides to that coin, when I retire I could turn my full attention to my racing pursuits. The other side of the coin is whether there will be some intangible that will prevent me from doing so such as health, finances, or some other circumstance. I'll just go on the assumption that I'll be able to do that and let things shake out as they may. The thought of retirement is kind of cool right now but I might be so worn out by then that I don't even want to be chasing races, you never know. Relevance becomes another issue as we grow older when we're doing something like these websites. Are people going to be interested in what I have to say and will the structure of the internet still be conducive to a hobbyist like myself doing this? I see some of the older writers paint themselves into a corner where they're only talking about the good old days and young people don't really want to hear that. The young people today might be interested in the history to a point but to them the racing they're watching now is what they're interested in. There's a fine line between historian and dinosaur so I keep that in mind and concentrate on the racing that is taking place now.
Well, I think that's enough rambling for today. I apologize for not having any actual racing to write about and dwelling on my personal thoughts but like I said, I'm not going to write about races I didn't experience live. This blog is a use it or lose it deal so I can't let it sit inactive and I think of it more as personal observations rather than a racing news blog. gotomn.com was one of the first wave of racing websites in the short history of the internet so maybe there is some interest in my observations on the subject.
Be well and we'll see you at the races.
